MEDIA DESIGN AS INNOVATIVE DEVELOPMENT OF DESIGNING

Abstract

The article considers the design media as an innovative development design focuses on the system design media modern Internet technologies. ICT as a set of methods and software and hardware are expanding the boundaries of design in use of media information space that promotes meaningful assimilation of information. With high-quality media design, its mobility, modern information technologies provide Web-relevance, selectivity, interactivity, multimedia, fast production and distribution of interactive technologies. The article discusses the components of media design (information design, which aims at organizing and presenting data and converting them into values and meaningful information; corporate design). For all kinds of digital design environment has become a means of designing any fi nal product. The product of media design is a messages form through static or dynamic media. The author notes that in the establishment media product design must consider the psychological aspects of information presentation: factors that infl uence the processes of information perception by user. Consideration of current issues facing media professionals design, suggests that the main task is to develop new approaches to interaction with information.